It takes a special eye to see spatial relationships in a building and architectural photographers share that with architects. The story that architectural photographers tell is two fold. One is the vision of the architect and the other is what it feels when you are standing in that space.
Architectural photography sells your business
Whether you are an architect, interior designer or a building product manufacturer, your ability to win new work depends on a portfolio of finished project images that illustrate the quality of your design.
In print media, image are used in design, construction and trade magazines. In magazines, images are just as important as text content in telling a story of a design. Online publications, websites, blogs and social media need images. What good is reading an online blog or publication without images to leave a lasting impression.
Apart from using these images for print and digital media, one other common uses of images by architects and designers is for award submissions. And they require high quality images.
Hotels and real estate need architectural interior images
Having great imagery is the bread and butter of any hotel or real estate. It’s a proven fact that high quality photography increases bookings and up sells. Guests use imagery to determine the quality of a hotel, and make booking decisions based on what they see.
Conversely, poor photography can lead to a negative perception. This is why professional photography using the latest lighting, styling direction and technology is the cornerstone of our global marketing strategy. Metrics show that it wins bookings, promotes brand awareness, builds trust, and communicates a positive impression of the brand.
Landscape architectural photography
One might think that architectural interior photographers are only hired by architects and interior designers. But that is a misconception. Architecture photography has much in common with landscape photography.
This is a way to explore how the built environment fits in with the surrounding and how the two compliment each other. The advantage of hiring a professional architectural photographer is having the experience and knowledge to time the shoot given the layout of the property, the angle of the sun and knowing what to highlight.
In conclusion, the skills and tools used by an architectural photographer to create imagery will surely make your business succeed by boosting your returns on marketing spends.
I hope this article has given you valuable insights on why you need to hire an architectural photographer and the benefits you get in return.